Spotted: Toilet paper in need of a marketing consultant

by Jessie K on February 29, 2012

Yes, I am posting a photo of a row of toilet paper spotted in the stall of the women’s bathroom.

It’s because they call this line Blue Mist: Facial Quality.

You know, just in case you want to wipe your face with it too.

 

{ 11 comments… read them below or add one }

susie February 29, 2012 at 11:37 am

Ha! It reminds me of the blue toilet bowls at my MIL’s house. I am certain to jump up when I flush so I do not get sprayed with the blue mist!

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Jessie K February 29, 2012 at 12:05 pm

Even the name is funny to me: “Blue Mist” sounds so….flimsy.

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Janelle February 29, 2012 at 4:22 pm

…before you wipe, of course!

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Sandy February 29, 2012 at 5:21 pm

Well, I guess it’s enough for all your “cheeks” :-)

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Sandy February 29, 2012 at 5:22 pm

Oops… supposed to be “soft enough”.

Spell check Sandy, spell check!

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trashmaster46 February 29, 2012 at 10:52 pm

I remember years ago someone pointing out to me that toilet paper is perhaps the last item in America that does not have directions on the label. Or warnings, for that matter.

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Charlie March 1, 2012 at 8:34 am

What’s wrong with wiping your face with toilet paper? We do that in Arkansas all the time!

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Jessie K March 1, 2012 at 9:29 am

It just seems weird to advertise as such on a product primarily used for wiping other areas.

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Bob F March 1, 2012 at 9:40 am

Oh my goodness Jessie! I’m still laughing :)

I wonder what kind of marketing statement the Blue Mist company has on its facial tissues.

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Brad K. March 1, 2012 at 11:15 am

In 1976 the ship I served on, the USS South Carolina CGN-37, made an eight day stop in Haifa, Israel. On a bus trip to Jerusalem, the bus stopped at a small remote store. In the bathroom the toilet paper was rude — a bit thicker than expected, and quite coarse.

‘Facial quality’ is a distinction of the type of paper, describing the fiber composition and construction. This is to differentiate it from the construction paper type I encountered that memorable day.

Why a company uses industry jargon on their message to customers is a mistake that many companies make. And perhaps the company has been printing that same label since making toilet paper in the grade we are used to was a novelty to toilet paper users. Why, I doubt many of us stop to ponder why we accept toilet paper and toilet tissue as obviously meaning the same thing.

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Cynthia in Denver March 1, 2012 at 7:39 pm

Facial quality… Good to know when you run out of kleenex during a bad bad cold.

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