The world’s largest retail chain is rumored to be teaming up with Ernest & Julio Gallo Winery of California to produce wines at an affordable price — in the $2 to $5 — or “two buck chuck” — range.
Wine connoisseurs may not be inclined to put a bottle of the Wal-Mart brand into their shopping carts, but “There is a market for inexpensive wine,” said Kathy Micken, professor of marketing at University of Arkansas, Bentonville. “However, branding will be very important.”
Customer surveys were conducted to determine the most attractive name for the Wal-Mart wine brand. The top surveyed names in order of popularity were:
1. Chateau du Traileur Parc
2. White Trashfindel
3. Big Red Gulp
4. World Championship Riesling
5. NASCARbernet
6. Chef Boyardeaux
7. Peanut Noir
8. Ah Kain’t Believe it’s not Vinegar
9. Grape Drank
10. Merlot Brow
The beauty of Wal-Mart wine is that it can be served with either white meat (possum) or red meat (squirrel).
( 
My mother-in-law sent this to me. I took the liberty of adding a classy picture.)
Tags: Walmart
I came across your blog a few days ago, and have been enjoying your posts very much! This just cracks me up! I’m a NO. VA-er, living in CA so I’m missin’ me some redneck laughs! I think the wine glasses ain’t big enough, and I’d go with #8…
so funny…
Love it. In the last ten years our small logging town here in Northwest Oregon has become a wine destination. The very pricey Pinot Noir the darling of course. And then….. there’s the rest of us. I got my eye on the Big Red gulp!